RESEARCH: IAS specialises in quantitative and qualitative market research, including surveys, in-depth interviews, market overviews, sector overviews and focus groups. IAS members have been involved in extensive research in crop and animal production research in South Africa STRATEGIC MARKET ANALYSIS: IAS provides market analysis to agribusiness firms and organizations throughout the entire value chain. The company's staff combines field research, market analysis, client resource evaluation and strategic thinking to develop realistic and effective marketing plans. Our services include market studies and profiles, strategic marketing plans as well as commercial development strategies for alternative uses of indigenous crops and livestock products.